TV Borborema (channel 8) is a Brazilian television station based in Campina Grande, Paraíba. serving as an affiliate of the SBT television network. It was founded in 1966, being the first television station in the state, and is owned-and-operated by the Fortaleza, Ceará-based Sistema Opinião de Comunicação. Its studios are in the João Rique Building, in the city center, and its transmitter tower is at the top of the building.
History
Campina Grande was the first city in Paraíba and in the interior of a state in the Northeast to have a television station, unlike other northeastern states, in which the first stations were installed in the capitals. João Pessoa would only have a local station in 1986. TV Borborema was one of the first broadcasters in the North/Northeast. Before, in 1960, TV Itapoan, in Salvador, Bahia, and TV Jornal do Commercio and TV Rádio Clube de Pernambuco in Recife, had already been opened.
According to historical accounts, Assis Chateaubriand ordered the inauguration of a TV in Campina Grande in 1961. The city was one of the main places for Diários Associados in the Northeast. There are records that Rádio Borborema at the time had enviable revenue, to the point of supporting the Clube de Pernambuco and Tamandaré radio stations, both installed in Recife, capital of Pernambuco.
TV Borborema entered its experimental phase on September 15, 1963,when it produced its first programs. The associated station was officially opened on March 14, 1966.[1]