Swiss Miss is an American brand name for cocoa powder and pudding products created by Charles Sanna and sold by American food company Conagra Brands.[1][2][3][4]
History
In the 1950s, the company sold its original hot cocoa product for commercial use, distributed in pre-measured packets to airlines and restaurants. After the drink became popular, it reformulated its mix for greater shelf stability for stores. The resulting consumer product was introduced in 1961 as the first powdered hot cocoa mix that could be prepared with water instead of milk.[1][5]
In 1967, the brand was sold to Beatrice Foods, which was later acquired by ConAgra. As of 2019, it had estimated annual sales of 50 million boxes of cocoa mix.[1]
External links
References
- Sam Roberts. Charles Sanna, Man Behind Swiss Miss Cocoa, Dies at 101 The New York Times, April 2, 2019, retrieved August 19, 2019^
- Brigit Katz. Charles Sanna's Cocoa Packets Changed the Way We Drink Hot Chocolate Smithsonian, April 5, 2019, retrieved August 19, 2019^
- Chris Aadland. Know Your Madisonian: Instant hot cocoa drinkers have Charles Sanna to thank Wisconsin State Journal, February 9, 2019, retrieved August 19, 2019^
- James R. Hagerty. Charles Sanna, Seeking Use for Surplus Milk Powder, Invented Swiss Miss The Wall Street Journal, March 22, 2019, retrieved August 19, 2019^
- Swiss Miss Hot Chocolate and Pudding ConAgra Foods, retrieved January 25, 2012^