Sweetfin (formerly Sweetfin Poké) is a Los Angeles–based fast casual restaurant chain that serves poke bowls.[1][2][3] Sweetfin was founded in 2013 by Alan Nathan, Brett Nestadt, Seth Cohen and Executive Chef Dakota Weiss,[4] with their first store opening in Santa Monica in April 2015.[5][6][7] As of 2024, Sweetfin has 16 locations in California: thirteen in Los Angeles, two near Irvine, and one in San Diego.
Sweetfin is regarded as having helped start the trend of poke specific restaurants outside of Hawaii.[8][9][10][11]
References
- Restaurant Review: Sweetfin Poké hooks customers with bright, bold flavors Daily Bruin^
- Is Poke the New Sushi? Meet the Simple Fish Dish That's Taking L.A. by Storm Bloomberg.com, 16 September 2015^
- Sweetfin Poké to bring new flavors into Westwood with Hawaiian menu Daily Bruin^
- Sandra Pasquariello. How Sweetfin's Dakota Weiss Followed Her Passion To Profit Fast Company, 28 July 2016^
- How Pokéworks, Sweetfin and Countless New Poke Restaurants Are Battling for Your Fast-Food Business Inc.com, 2018-06-25^
- Betty Hallock. Sweetfin Poké, with customizable bowls of poké, opens in Santa Monica - Los Angeles Times Los Angeles Times, 14 April 2015^
- Sweetfin Poké investment round ignites new growth Nation's Restaurant News, 11 January 2016^
- Elyssa Goldberg. Meet Poké, the Hawaiian Raw Fish Dish Having Its Moment in the Sun Bon Appétit^
- Stephanie Breijo. Meet Plant Shop, Sweetfin's new all-vegan, delivery-only restaurant Time Out Los Angeles^
- Sweetfin Poké, with customizable bowls of poké, opens in Santa Monica The Capital^
- Karen Billing. 'Pole to Bowl': Sweetfin Poke brings fresh tastes to One Paseo The Morning Call^