Sweaty Betty is a British retailer specialising in women's activewear, founded by Tamara and Simon Hill-Norton.[1] It has over 50 boutiques in the United Kingdom, six boutiques in the United States and concessions in department stores Harrods and Bloomingdale's. In August 2021, Sweaty Betty was bought by American apparel manufacturer Wolverine Worldwide. [2]
History
Sweaty Betty was founded in 1998 by Tamara and Simon Hill-Norton with one boutique in London's Notting Hill. The brand was named after a song of the same name by British band the Macc Lads. By 2003, the company had expanded to five boutiques. In 2006, Sweaty Betty opened their first concession in Selfridges and now feature in the in-store Body Studio – this was later followed by one in Harrods