Surpass was a Wrigley antacid gum.
Description
Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn.[2]
History
Wrigley Healthcare began shipping the gum on February 19, 2001.[3] Sales were below the company's expectations.[2] Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.[4][5]
External links
- Wrigley's page on Surpass
References
- Wrigley Discontinuing Surpass Antacid Gum on nutraceuticalsworld.com. May 1, 2003^
- Setting a New Pace www.sec.gov, retrieved 2023-05-04^
- Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet 19 February 2001, retrieved 2023-05-04^
- Wrigley to discontinue Surpass confectionerynews.com, retrieved 2023-02-20^
- Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet 4 March 2002, retrieved 2023-02-20^