Super Bock sponsors Porto Film Festival,[48] Fantasporto, since 1989.[49][50]
Super Bock was the brand responsible for the activation of summer festivals in Portugal, with the launch in 1995 of Super Bock Super Rock[51] – a festival that from its beginning attracted some of the most prestigious bands and solo performers to Portugal.
In addition to Super Bock Super Rock, the Super Bock brand is present in major festivals and musical events that take place in Portugal. It is also the official beer of various regional celebrations in both the north and south of the country[52] – in Viana do Castelo, Ponte de Lima, Porto, Lisbon, among many others. Super Bock is also a familiar brand for students, being the sponsor of major academic events at a national level.[53]
In 1998, Super Bock was the official sponsor of Expo'98 (1998 Lisbon World Exhibition),[54] one of the largest Portuguese events, which attracted about 11 million visitors and was considered the best World Exhibition ever by BIE (the intergovernmental organization in charge of overseeing and regulating World Expos).[55] In 2001, the brand sponsored the Porto 2001 (European Capital of Culture),[54] committing once again to the promotion of cultural events.
In 2009, the first edition of the National Creative Industries Prize was promoted,[56] a pioneering initiative in Portugal, organized by Unicer, today associated with Super Bock, and Serralves Foundation,[57] which seeks to receive, evaluate and distinguish Portuguese products, services and brands that contribute to economic and social development of the country.[58][59]
In 2012, Super Bock was the official sponsor of the 7 Wonders – Beaches of Portugal initiative.[60]
Super Bock has also invested heavily in sport, through the sponsorship of football teams such as FC Porto, with a link of 3 decades[61] and Sporting CP, which already has 12 years of commitment[62]
