Sunwing Vacations Group, formerly known as Sunwing Travel Group, headquartered in Toronto, Ontario, Canada, became a subsidiary of the WestJet Group on May 1, 2023.[3] Today, it operates as the leisure division of the WestJet Group; according to its website, the group forms "the largest vacations brand in North America."[4]
Following the acquisition, Sunwing Vacations Group operates the following entities:[5]
<ul> <li>Canadian leisure tour operators: Sunwing Vacations WestJet Vacations and WestJet Vacations Quebec.</li> <li>Expanding US presence: Vacation Express, catering to American travelers.</li> <li>Travel retail businesses: SellOffVacations.com and Luxe Destination Weddings.</li> </ul>