Sunbeam Bread is a franchised brand of white bread, rolls, and other baked goods owned by the Quality Bakers of America cooperative.[1] The bread products are produced and distributed by regional bakeries.
History
Originally, Sunbeam Bread was known as Davidson’s Ideal Bread. The bread was sold by Davidson Baking Company, which was founded in 1914 by Eugene F. Davidson. [2]
The brand was launched in 1942[3] and was first marketed in New Bedford, Massachusetts.
After World War II, the company joined the Quality Bakers of America (QBA) Cooperative, which marketed Sunbeam Bread and introduced Little Miss Sunbeam.[2] Recognition of the Sunbeam brand and Little Miss Sunbeam led to the Davidson Baking Company to be often referred to as the Sunbeam Bakery.