Stroh's Ice Cream is an American brand of ice cream, founded by the Stroh Brewery Company of Detroit. Stroh's' products were manufactured and marketed by Dean Foods, which had acquired the brand in 2007.[1] Following Dean Foods’ liquidation of its assets, the rights to manufacture Stroh’s Ice Cream were acquired by Dairy Farmers of America, who continue to manufacture the ice cream to this day.
Stroh's Ice Cream is a regional brand distributed mainly in the Midwestern United States. It used to be owned by its namesake company, the Stroh Brewing Company, which had a large presence (and in some cases, like the Detroit area, still has) in this region.
History
The Stroh Brewery Company, like many other alcohol-producers in the United States, was left searching for ways to restructure its company at the advent of Prohibition in 1920. With the closing of saloons across the nation, ice cream parlors increased in popularity as a new place for the average man to frequent. Julius Stroh, the head of Stroh's Brewery at the time, decided to convert the beer-brewing facilities of its factory in Detroit to producing non-alcoholic products such as near beer (beer with its alcohol extracted), birch beer, soft drinks, malt products, and ice.