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Ströer

Ströer SE & Co. KGaA is a German out-of-home advertising, online advertising, billboards and street furniture company with headquarters in Cologne.

Markets

Ströer SE & Co. KGaA is an outdoor advertising, online advertising, billboards and street furniture company with headquartered in Cologne. Aside from Germany, the company's core markets are Poland, Spain, the Netherlands, Belgium and the United Kingdom.[2] The publicly traded company is listed in the SDAX and the Prime Standard segment of the Frankfurter Börse.[3] In 2019, the revenue was 1.6 billion euro.[4]

Acquisitions

In 2014, Ströer acquired the brand GIGA Television, which continues to run it with the former founders.

In November 2015, Ströer acquired T-Online's (Germany's biggest Internet service provider) online portal,[5] and in December 2015, Ströer acquired a 78.8% stake in Statista for €57 million.[6] Ströer acquired the remaining stake in Statista in 2019.[7]

In 2016, Ströer acquired StayFriends from United Online. StayFriends is now officially run by Ströer's T-Online.[8] [9]

Criticism

Advertising tobacco to children

Ströer has used loopholes in national legislation to advertise for tobacco, specifically targeting young people, despite European laws prohibiting nicotine marketing in public places. In German cities, as of 2019 notably Mainz and Hildesheim, the company has repeatedly placed advertising signs directly in front of schools, Kindergartens and playgrounds.[10][11]

External links

References

  1. Ströer SE & Co. KGaA's revenue from 2006 to 2023 statista.com^
  2. Ströer International www.Stroeer.com, retrieved 9 July 2017^
  3. STRÖER Aktie - Aktienkurs - 749399 - Börse Frankfurt www.Boerse-Erankfurt.de, retrieved 9 July 2017^
  4. Auf einen Blick www.Stroeer.com, retrieved 28 September 2020^
  5. Ströer übernimmt Interactive Media und T-online.de OneToOne.de^
  6. Ieva Treija. Big Exit in Germany: Ströer SE acquires global data and business intelligence platform Statista for roughly € 57 million EU-Startups, 21 December 2015, retrieved 20 June 2017^
  7. EuropaWire PR Editors. Ströer announces increase in Statista shareholding EuropaWire.eu, retrieved 2020-08-16^
  8. UNITED ONLINE COMPLETES SALE OF STAYFRIENDS ACXIT Capital Partners, 25 May 2016, retrieved 20 June 2017^
  9. INTERNET WORLD Business. 16 Millionen Euro für StayFriends: Ströers Daten-Deal INTERNET WORLD Business, 3 May 2017, retrieved 20 June 2017^
  10. Hauck, Bastian (2019): Wirbel um Tabakwerbung vor Mainzer Kindergarten In: Mainzer Allgemeine Zeitung vom 20. Mai 2019^
  11. Beckert, Heiko (2020): Ortsbeirat Mainz-Altstadt weist Ströer in die Schranken In: Mainzer Allgemeine Zeitung vom 24. Juni 2020^