Star in the Hood Unltd. (or S.I.T.H) is an international mid-range to luxury clothing company founded by music managers Archie Lamb and Jack Foster.[1] The company is named after Tinchy Stryder's pseudonym Star in the Hood from 2006. Star in the Hood specializes in men's, and women's lifestyle streetwear and accessories, stocked at JD Sports in 155 stores in the United Kingdom, also in Europe, and Southeast Asia.[2][3][4] The items are produced in very limited quantities.[5]
History
In 2010, Star in the Hood entered a partnership with JD Sports. Following the brand partnering with JD Sports and Danquah's business deal with