ABS-CBN Center for Communication Arts, Inc. or Showbiz Magic, Inc. (doing business as Star Magic, formerly known as Discovery, ABS-CBN Talent Center/ABS-CBN Talent Development and Management Center and Star Circle, and also stylized as StarMagic without space in between words) is a Philippine talent management agency owned by ABS-CBN Corporation based in Quezon City, Metro Manila. Founded in 1988, Star Magic has been one of the Philippines' leading talent management agencies for decades, and has managed many of the country's top stars.
History
Star Magic was established in 1988 as Discovery when Charo Santos-Concio, Freddie M. Garcia, Johnny Manahan, and director Lino Brocka formed a talent management to provide actors on endorsements and projects in the Philippine television, cinema and music industry, and create a stable of new stars exclusively for the network. Discovery changed its name to ABS-CBN Talent Center/ABS-CBN Talent Development and Management Center on May 12, 1992, and was used until 2007, then to Star Magic in 1995, and to Star Circle in 2000, before reverting to the third name in 2004.[3][4]