Staple Design

Staple Design is a visual communications agency based in New York City, founded in 1997 by Jeff Staple (born Jeff Ng). It has three main divisions: a clothing collection, a creative agency, and a retail store. Staple Pigeon is a menswear collection designed and distributed globally by the firm. Staple Design Studio is a creative and consulting firm that has worked with many brands including Nike, Microsoft, Sony, Lotus, Timberland, New Balance, and LVMH, alongside others. Staple Design also owns and operates a retail store called Reed Space on the Lower East Side of Manhattan in New York City, which features an art gallery.[1]

History

Jeff worked as an intern with the streetwear clothing company PNB Nation and as a graphic designer at c.i.t.e. design. He established his brand, Staple, in 1997 while silk-screening T-shirts in his spare time. Later that year, Jeff started Staple Design. Staple Design opened the retail store and art gallery Reed Space in downtown Manhattan in 2002.[2]

In 2005, Staple Pigeon released the NYC Pigeon Dunks sneakers in collaboration with Nike.[3] Only around 200 pairs were ever released, exclusively in New York City. Riots erupted at many of the stores where the shoes were sold. The market value of a pair of the shoes today is reportedly over US$64,000.[4] Staple Pigeon has since manufactured and sold original works and products online.[5][6]

Products

Staple Design produces a globally-distributed lifestyle menswear collection. The collection is split into two main lines: Staple, which is mostly graphic and print-focused with t-Shirts and tanktops, and STPL, a cut-and-sew collection.[7]

External links

• Commercial for Staple Design
• Jeff Staple on PSFK TV: 'The Accident'
• Design, Streetwear, and Big Ideas: A Video Interview with Jeff Staple