Stance is an American sock, underwear and T-Shirt brand founded in December 2009. Stance is headquartered in San Clemente, California. As of March 2015, the company had sold over 36 million pairs of socks and raised over $115 million from investors.[2]
Stance was named the official sock of the NBA and MLB in April 2015 and May 2016, respectively.[3][4]
The company has 18 US retail stores in Irvine, Las Vegas, Cabazon, Livermore, Los Angeles, Miami, New York City, Orlando, Portland, Salt Lake City, San Clemente, San Diego, Tulalip, New Jersey, Chicago, and Minnesota. In October 2018, Stance opened their first International store in Covent Garden, London, England.
History
Stance was founded in 2009 by Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman and Taylor Shupe. The five original founders saw an opportunity to address a category of fashion they felt had been overlooked by many brands and the majority of the industry.[5]