Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform.[3] The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.
Sprinklr was founded in 2009 by technology executive Ragy Thomas. On June 23, 2021, the company went public on the New York Stock Exchange under the symbol CXM, pricing 16.6 million shares at $16 each and raising approximately $266 million, valuing the company at roughly $4 billion.[4]
History
In 2009, Sprinklr was founded by Ragy Thomas, a technology marketing executive previously with email marketing company Bigfoot International. Thomas initially funded the company himself, with servers operating out of the basement of his home.[5] The company's name came from the metaphor of a brand carefully watering its social media presence.