Sports Illustrated Kids (SI Kids, trademarked Sports Illustrated KIDS, sometimes Sports Illustrated for Kids) is a bi-monthly spin-off of the weekly American sports magazine Sports Illustrated. SI Kids was launched in January 1989 and includes sports coverage with less vocabulary and more emphasis on humor. The magazine's secondary purpose is to market sports to children.
Sports Illustrated Kids was created by Mark Mulvoy, the managing editor of Sports Illustrated, targeted at a younger audience.[1][2] He continued to oversee the publication until his retirement in 1996.[3]
The first issue featured Naismith Basketball Hall of Fame member and former Chicago Bulls guard Michael Jordan on the cover.
Sports Illustrated Teen
Sports Illustrated Teen (SI Teen, trademarked Sports Illustrated TEEN, sometimes Sports Illustrated TEEN Edition) was a bound multiple-page insert within regular monthly issues of SI Kids, written for the older readers of the children's magazine.