Spark by Hilton is a chain of hotels owned by Hilton Worldwide. It was announced in January 2023, with the first hotel opening that September, and as of 2025 had 18,447 rooms in 207 hotels, all franchised. Spark is a premium economy chain designed to consist primarily of hotel conversions. In addition to units in the United States, Hilton has pursued international development of the brand.
History
Hilton announced Spark by Hilton in January 2023 as its 19th brand.[2] It marked the company's first venture in the premium economy segment[3] and its first brand intended to be used to convert existing hotel properties. Hilton quoted the cost of converting an existing hotel to Spark at $20,000 to $25,000 a room, a renovation that includes adding minimalist decor and overhauled lobbies. Converting an existing hotel may be cheaper than renovations necessary to maintain a hotel in the midscale segment or necessary for older units of chains such as Hilton's Hampton Inn that no longer meet current standards. Other chains have developed similar concepts targeted at conversions, such as Garner by IHG.[4]