Soreen

Soreen is a brand of malt loaf and is owned by Mark and David Samworth,[1] a food manufacturing company based in Leicestershire.

The creator of Soreen, John Rahbek Sorensen, arrived in England in 1920.[2] He purchased a property in Manchester two years before establishing John Sorensen Bakery Equipment & Co. Over the course of the next several years, he produced and sold his own baked goods.[2]

In 2013, the company's revenue grew 20% to £30M,[3] and in 2014 the Soreen brand was acquired from the McCambridge Group by the Samworth Brothers for an undisclosed sum.[4] As of December 2018, the company employs 126 at its Manchester factory, and its products are consumed by roughly 28.5% of households in the UK.[5] They distribute 1.5 million loaves per week.[6] In recent years the company has developed additional flavours of loaf including banana, strawberry, salted caramel and others.