Snack Wrap

Concept

The concept of a McDonald's Snack Wrap originated and debuted in Poland in 2004.[3][4][5][6] It was officially launched in the United States in 2006, and was initially only available with crispy chicken and ranch sauce.[7] In early 2007, the option to substitute for grilled chicken and/or honey mustard sauce were made available. In some markets, salsa roja or Chipotle BBQ is also available.[8]

The Snack Wrap was developed as an attempt to create a new chicken item appealing to drive-through customers. The original wrap used the same meat as the Chicken Selects, allowing restaurants to cook batches of the chicken more frequently and provide a fresher product to customers.[9] The menu item was also introduced in order to take advantage of the growing demand for "snack-size", or smaller portion options.[9]

Discontinued in the US

In 2016, the Snack Wrap was officially discontinued in the United States as a result of underwhelming sales and time-consuming construction, though individual franchises could still choose to sell them. However, as a result of menu simplification in 2020 due to the COVID-19 pandemic, the Snack Wrap was removed nationwide.[10]

A video posted to TikTok on April 7, 2022, showed a promotion for the Honey Mustard Snack Wrap, leading to the belief that the item was returning to stores in the United States on later that year. It was later proven to be a hoax.[11]

The return in the US

In December 2023, it was reported that the wrap would return in 2025 under a new name of "McCrispy Snack Wrap" as part of the McCrispy products.[12][13] Later, on April 15, 2025, McDonald's tweeted that the Snack Wrap would return on an unspecified date, "0x.14.2025".[14] On June 3, 2025, McDonald's revealed that the Snack Wrap would return on July 10, 2025 with 2 different versions, Spicy or Ranch.[15]

Similar products

In the United Kingdom, a similar product called "Big Flavour Wraps" is offered including flavours such as sweet chilli chicken.[2]