BrandWikiReturn

Sleep Inn

Sleep Inn is an American midscale hotel brand operated by Choice Hotels International.[2] Its principal competitors include Best Western and Baymont.[3]

History

In 1988, Choice Hotels launched Sleep Inn, a new "luxury-budget" concept.[2] The original name was "McSleep Inn", with then-CEO Robert Hazard stating, "The concept is just like McDonald's."[4] Following a lawsuit by McDonald's Corp, the brand was renamed Sleep Inn.[4][5] Its first locations, which featured 12-by-16-foot rooms, were financed through the Small Business Administration’s 7(a) program.[4]

Sleep Inn grew steadily, with 13 hotels in the US by 1993.[4] By 2001, the portfolio had grown to 280 properties, offering 256-square-foot rooms at an average price of mid-$50s.[6] That year also marked the Sleep Inn's European debut in Cambridge.[7]

A 2016 prototype hotel saw design changes for Sleep Inn, such as communal tables and custom artwork.[8] The brand reached its 400th location in 2019, the same year a new logo was introduced for Sleep Inn and MainStay Suites as part of Choice Hotels' 80th anniversary.[9] Sleep Inn has also expanded to Europe, with the first location slated to open in November 2022.[10]

Corporate affairs

Sleep Inn is a new-construction brand.[3] In 2024, the brand introduced the "Scenic Dream" prototype hotel, which was intended to make more efficient use of space, while also reduce operating and building costs.[11] It featured a nature-inspired interior with calming colors, landscape murals, movable furniture, and more open lobby spaces.[12]

Dual-branded locations

In 2012, Choice Hotels introduced a dual-brand hotel concept pairing Sleep Inn with MainStay Suites, one of Choice Hotels' extended stay brands.[13] The idea was to lower operating costs by utilizing a single front desk and service staff, while allowing Sleep Inns to benefit from the higher occupancy rates of MainStay Suites.[14] By 2018, there were 10 operational dual-branded hotels.[15]

See also

  • List of hotels

External links

References

  1. John A. Jakle, Keith A. Sculle, Jefferson S. Rogers. The Motel In America The Johns Hopkins University Press, 1996^
  2. Jeffrey L. Covell. International Directory of Company Histories St. James Press (Gale, Cengage Learning group), 2007^
  3. 10-k for 2024 www.sec.gov, retrieved June 30, 2025^
  4. John A. Jakle, Keith A. Sculle, Jefferson S. Rogers. The Motel In America The Johns Hopkins University Press, 1996^
  5. Quality Inns International, Inc. v. McDonald's Corp., 695 F. Supp. 198 (D. Md. 1988) Justia Law, September 16, 1988, retrieved July 22, 2025^
  6. Betsy Wade. PRACTICAL TRAVELER; A Night's Stay For $80 or Less The New York Times, February 25, 2001, retrieved July 22, 2025^
  7. Choice Opens Europe's First Sleep Inn Hotel Business Archive, January 15, 2001, retrieved July 22, 2025^
  8. Lodging Staff. Sleep Inn Introduces New Prototype Lodging, May 12, 2016, retrieved July 22, 2025^
  9. Christine Killion. Choice Marks 80 Years With Brand Milestones and Four Refreshed Logos Lodging, May 3, 2019, retrieved July 22, 2025^
  10. Terence Baker. Choice Hotels Reevaluates Positioning, Adds Brands in Europe CoStar, October 24, 2022, retrieved July 22, 2025^
  11. Jenna Graber. Choice Hotels unveils new prototype for Sleep Inn brand Hotel Dive, March 20, 2024, retrieved July 22, 2025^
  12. Lodging Staff. Sleep Inn Unveils Redesigned Guestrooms and Common Areas as Part of Its Scenic Dreams Prototype Lodging, March 20, 2024, retrieved July 22, 2025^
  13. Julie Weed. "A Hotel for Every Traveler, Sometimes Several Under One Roof" The New York Times, May 8, 2017, retrieved July 28, 2025^
  14. Sleep Inn. Sleep Inn and MainStay Suites Introduce Dual-Branded Combination Hotel Prototype hospitalitynet.org, May 18, 2012, retrieved July 22, 2025^
  15. Elliott Mest. Choice opens 10th Sleep Inn/MainStay Suites dual brand Hotel Management, January 4, 2018, retrieved July 22, 2025^