Sleep Inn is an American midscale hotel brand operated by Choice Hotels International.[2] Its principal competitors include Best Western and Baymont.[3]
In 1988, Choice Hotels launched Sleep Inn, a new "luxury-budget" concept.[2] The original name was "McSleep Inn", with then-CEO Robert Hazard stating, "The concept is just like McDonald's."[4] Following a lawsuit by McDonald's Corp, the brand was renamed Sleep Inn.[4][5]
Sleep Inn grew steadily, with 13 hotels in the US by 1993.[4] By 2001, the portfolio had grown to 280 properties, offering 256-square-foot rooms at an average price of mid-$50s.[6] That year also marked the Sleep Inn's European debut in Cambridge.[7]
A 2016 prototype hotel saw design changes for Sleep Inn, such as communal tables and custom artwork.[8] The brand reached its 400th location in 2019, the same year a new logo was introduced for Sleep Inn and MainStay Suites as part of Choice Hotels' 80th anniversary.[9] Sleep Inn has also expanded to Europe, with the first location slated to open in November 2022.[10]
Sleep Inn is a new-construction brand.[3] In 2024, the brand introduced the "Scenic Dream" prototype hotel, which was intended to make more efficient use of space, while also reduce operating and building costs.[11] It featured a nature-inspired interior with calming colors, landscape murals, movable furniture, and more open lobby spaces.[12]
In 2012, Choice Hotels introduced a dual-brand hotel concept pairing Sleep Inn with MainStay Suites, one of Choice Hotels' extended stay brands.[13] The idea was to lower operating costs by utilizing a single front desk and service staff, while allowing Sleep Inns to benefit from the higher occupancy rates of MainStay Suites.[14] By 2018, there were 10 operational dual-branded hotels.[15]
