Skruf Snus

Skruf Snus AB is a Swedish manufacturer of snus.[1] They were founded in 2002 and launched their first products in 2003.

In 2005, Imperial Tobacco acquired 43.5% of the shares in Skruf Snus AB.[2][3] ITG now owns Skruf Snus after having acquired the remaining shares in July 2008.[4]

With Skruf as its leading brand, Imperial Tobacco had a 40% market share in Norway in 2017.[5]

References

  1. Skruf Stark Review snusauthority.com, 2010^
  2. Skruf Snus tillkännager allians med Imperial Tobacco Group Skruf Snus, 2006-02-14, retrieved 2008-10-06^
  3. Robb M. Stewart and Susanna Howard. Imperial Tobacco Purchases 43.5% Of Skruf Snus Wall Street Journal, September 21, 2005^
  4. Imperial acquires rest of Skruf Tobacco Journal International, July 28, 2008^
  5. Lena S. Falck. Bikket milliarden Finansavisen, 7 March 2018^