'''SimplySiti Sdn. Bhd.''' (written in all caps) is a Malaysian cosmetic company founded by a Malaysian singer, Siti Nurhaliza in March 2010 with the headquarters in Kuala Lumpur, Malaysia. The brand's name was derived from the word "simplicity".
History
Launched in early 2010, SimplySiti is Siti Nurhaliza's second attempt to participate in a business industry after her first trial with her CTea came to a dead end,[2] and the production of her branded tea was stopped in March to focus more on SimplySiti.[3] With the help of her husband, Datuk Seri Khalid Mohd Jiwa and two others business partners, she ventured into the cosmetic industry after two years of research with AC Nielsen to study the market and target customers.[4] The cosmetics are produced in Korea.[4]