Simple Skincare is a British brand of soap and skincare products designed for sensitive skin. Simple has been owned by Unilever since 2010.
History
The brand was developed in 1960 by the Albion Group.[1] In the late 1980s the business was acquired by Smith and Nephew. In June 2000, Smith and Nephew divested its consumer products division; a management buyout, led by CEO Geoff Percy and Finance Director Peter Hatherly, for £140m resulted in the formation of Accantia, owner of the Simple brand.[2]
In January 2004, a secondary buyout was completed. Following an unsolicited approach, the board of Accantia sold the company to Duke Street Capital for £225m. Accantia's existing senior management team remained in place.
In April 2009, Accantia changed its name to Simple Health & Beauty Group Limited. Simple Health & Beauty Group Limited was bought by the US company Alberto-Culver for £240 million in December 2009. Alberto-Culver was purchased by the Anglo-Dutch multinational consumer goods company