Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014.[1][2][3]
Overview
Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999.[4][1] Between 1999 and 2000, the company raised $35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO.[4] In April 2013, the company raised another $25 million from Escalate Capital Partners and Silicon Valley Bank.[3][5]
In March 2014, IBM confirmed that it would be acquiring SilverPop in a deal worth $275 million.[6][7][8] [9]
Platform
Silverpop's cloud-based platform is said to provide marketers with the insights with respect to their customers and provides them with an automated system to send tailored messages to them.[6]
References
- K. Lacy. Social CRM For Dummies Wiley, 2013, retrieved December 9, 2017^
- Silverpop launches Social Pull, an online form builder for Facebook DMN, 2012-05-15, retrieved 2017-11-21^
- Anthony Ha. With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device TechCrunch, retrieved 2017-11-21^
- Silverpop co-founder leaves to find next venture Atlanta Business Chronicle, Apr 23, 2001^
- Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank venturebeat.com, retrieved 2017-11-21^
- Bruce Rogers. Bill Nussey Navigates Silverpop's Future With IBM Forbes, retrieved 2017-11-21^
- Ron Miller. IBM Scoops Up Silverpop TechCrunch, retrieved 2017-11-21^
- IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up retrieved 2017-11-21^
- John Jordan. Marketing retrieved 19 November 2021^