Siggi's Dairy (stylized as siggi's dairy) is an American multinational brand of skyr – an Icelandic version of yogurt – that is owned by Icelandic Milk & Skyr Corporation, a subsidiary of French dairy products leader Lactalis. The company was founded in 2005 by Icelander Siggi Hilmarsson, who sold his yogurt locally in New York, before launching in Whole Foods Market stores across the United States in 2008.
By 2015, Siggi's was the fastest-growing yogurt brand in the U.S. In 2018, French dairy company Lactalis purchased Siggi's, which continues to be run independently.
History
Siggi Hilmarsson was born in Iceland around 1976. He moved to the United States in 2002 to attend Columbia Business School in New York and earn a Master of Business Administration. Siggi, who grew up on a "classic Nordic, Scandinavian diet," was surprised by the amount of sugar in US foods: "There was so much sugar in so many things, including yogurt. Some brands had the same amount of sugar as a can of soda."
In 2004, Siggi began making his own yogurt based on a 1913 recipe his mother had found at a library in Reykjavík.[1]