Shopsy (company)

Shopsy is an Indian B2C e-commerce platform launched by Flipkart in July 2021.[1][2]

History

Flipkart introduced Shopsy in July 2021[3][4] as a mobile app that allowed people in India to launch their own online reseller business.[5][6][7] By August 2021, the app had adopted a zero-commission marketplace model.[8][9] Later, Shopsy shifted its focus to become a B2C company.[10] In December 2021, the app launched e-grocery services across 700 cities in India.[11][12] In March 2022, Shopsy appointed Indian actor Sara Ali Khan as its brand ambassador.[13]

Shopsy was earlier helmed by Flipkart's SVP – Growth & Monetisation, Prakash Sikaria until July 2022.[14] In the same month, Adarsh Menon, senior vice president, and head of new businesses at Flipkart, took over the leadership at Shopsy.[15] In August 2022, Shopsy had 100 million users.[16]

In September 2022, the company launched Grand Shopsy Mela for direct customers and eventually introduced a vernacular search for addressing the non-English speaking demographic.[17] As of December 2022, the mobile app had 11 lakh sellers with 68% of its customers coming from Tier-2 Indian cities.[18] In February 2023, Flipkart announced that Shopsy accounted for 40% of its new customers.[19][20]

Business model

Shopsy is a zero-commission marketplace model for sellers in India. It is a digital commerce initiative by Flipkart, the Bengaluru-headquartered and Walmart-owned e-commerce company with over US$7.7 billion in annual revenue (FY 2022).[21][22]

Awards

• Google Play Best of Users' Choice Award for 2022.[23][24]