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Shopbop

Shopbop is a US online fashion apparel and accessories shop opened in 1999. It has been a subsidiary of Amazon.com since 2006.

History

Shopbop was founded by Bob Lamey,[5] Martha Graettinger,[5] and venture investor Ray Zemon[6] in November 1999[7] in Madison, Wisconsin.[8] It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison[7] (the shop was closed in 2014).[9] Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.[10]

Shopbop was acquired by Amazon.com in February 2006.[11][12] At the time of the deal it was selling 103 different lines of high-end clothing.[13] Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,[14][2] and even competed with it.[15] In September 2013 Shopbop opened the East Dane contemporary menswear website,[16][17] that merged with Shopbop.com in 2021.[18]

The website went through several redesigns, particularly in 2012[1] and 2017 (among the redesigns, a loyalty program was added to the website).[19][20][21]

In 2022, Shopbop launched a new beauty category.[22][23]

Products

Shopbop offers a wide selection of clothing, shoes, bags, and accessories for women.[17][16] The company's product offerings range from high-end designer pieces to more affordable, trendy items. Shopbop's selection includes dresses, tops, pants, jeans, skirts, outerwear, swimwear, lingerie, and more.[11]

In addition to women's fashion, Shopbop also offers a selection of men's clothing and accessories. The men's collection includes clothing, shoes, and accessories from brands such as Calvin Klein, Levi's, and Tommy Hilfiger.

External links

References

  1. Eric Wilson. An Online Retailer Gets Its Own Makeover The New York Times, August 29, 2012, retrieved April 22, 2018^
  2. Lydia DePillis. What does Jeff Bezos usually do with the companies he buys? The Washington Post, August 6, 2013, retrieved April 22, 2018^
  3. Kerri Anne Renzulli. 53 Websites Where You Can Get Free Shipping No Matter How Much You Spend TIME, July 19, 2017, retrieved April 22, 2018^
  4. Judy Newman. The Madison area joins the contest for Amazon's HQ2 Madison.com, October 20, 2017, retrieved April 22, 2018^
  5. Jonathan Birchall. Amazon buys online fashion retailer Shopbop Financial Times, February 27, 2006, retrieved April 18, 2018^
  6. Kyle Nabilcy. Fashion Conscious in Madison: Shopbop Isthmus, March 8, 2012, retrieved April 18, 2018^
  7. Ben Fischer. Shopbop Gets Help Retailing on Web madison.com, February 28, 2006, retrieved April 18, 2018^
  8. Barry Adams. A fashionable neighbor: Shopbop transforms stretch of East Wash Wisconsin State Journal, December 20, 2011, retrieved April 18, 2018^
  9. Bob van Enkenvoort. Shopbop to close Bop store while expanding local presence Madison.com, December 17, 2014, retrieved April 18, 2018^
  10. Lindsay Mosher. Bop's only storefront found in Madison The Badger Herald, May 4, 2004, retrieved April 18, 2018^
  11. Amazon buys Shopbop fashion site BBC News, February 28, 2006, retrieved April 18, 2018^
  12. Amazon Buys Shopbop.com The Wall Street Journal, February 27, 2006, retrieved April 18, 2018^
  13. Ben Fisher. Shopbop gets help retailing on web Madison.com, February 28, 2006, retrieved April 23, 2018^
  14. Claire Cain Miller. Gap's Piperlime Site Adds Designer Clothes to Shoe Racks The New York Times, September 8, 2009, retrieved April 23, 2018^
  15. Noel Randewich. Few signs of relief for troubled U.S. apparel retailers Reuters, April 18, 2016, retrieved April 23, 2018^
  16. Christina Binkley. Cracking the Mysteries of the Male Shopper The Wall Street Journal, July 25, 2013, retrieved April 23, 2018^
  17. Jian DeLeon. Meet East Dane, Your New Online Menswear Destination GQ, September 12, 2013, retrieved April 23, 2018^
  18. Adriana Lee. Exclusive: Shopbop to Absorb East Dane, Launch Shopbop Men WWD, 2021-09-29, retrieved 2023-04-12^
  19. Dena Siver. Shopbop Is Getting a Makeover, Just in Time for Fashion Week Observer, September 7, 2017, retrieved April 22, 2018^
  20. Alexis Bennett. Fashion Girls Are About to Freak Out Over Shopbop's New Loyalty Program InStyle, October 24, 2017, retrieved April 23, 2018^
  21. FashionNetwork com US. Shopbop rebrands for better consumer experience FashionNetwork.com, retrieved 2023-04-13^
  22. You Can Now Buy Beauty Products at Shopbop Allure, 2022-10-03, retrieved 2023-04-12^
  23. Erica La Sala. Amazon-owned Fashion E-tailer Shopbop Enters Beauty Beauty Independent, 2022-10-03, retrieved 2023-04-13^
  24. Shopbop Customer Service 1-877-746-7267 Shopbop, retrieved 2023-04-13^