The Sheraton Dallas Hotel, formerly the Adam's Mark Hotel and originally the Southland Center, is a complex of International Style skyscrapers located in the City Center District of downtown Dallas, Texas. The hotel is the largest and second tallest hotel in Dallas and Texas with 1,840 guest rooms and 26,0000 sqft of meeting space. It has been host to pop culture conventions such as Project A-Kon and TwiCon.
History
The Southland Center complex was designed by Los Angeles-based Welton Becket & Associates for the Southland Life Insurance Company.[3] When groundbreaking took place in 1955, the complex was compared to Manhattan's Rockefeller Center, as Southland Center was the first mixed-use project in downtown Dallas containing hotel and office space.[4]
Southland Center was the second major development in the northeast end of downtown now known as the City Center District.[3] The original two buildings, completed in 1958, consisted of the 42-story 550 ft center tower, the Southland Life Building, and the 28 story 353 ft south tower, the 510-room Sheraton-Dallas Hotel.