Sharp's Brewery — BrandWiki

Sharp's Brewery

Overview

Sharp's Brewery

type	Subsidiary
founder	William "Bill" Sharp
area served	International
key people	James Nicholls
industry	Brewing
products	Beer, cider
production	> 100,000 barrels
revenue	£16.1m (2010)‡R1R‡
num employees	80‡R1R‡
parent	Molson Coors
foundation	1994
location city	Rock, Cornwall
location country	England

Sharp's Brewery is a British brewery founded in 1994 in St Minver Lowlands, Rock, Cornwall, by Bill Sharp. Since 2011, the brewery has been owned by Molson Coors. It is best known for its flagship ale Doom Bar, named after the notoriously perilous Doom Bar sandbank in north Cornwall.

History

The brewery has been through three phases – from a small micro brewery, to a larger facility within the same building and finally to the current phase that has seen the Brewery extend its premises to accommodate more vessels and increase its brewing capacity.

Unlike many breweries, they do not own or operate any public houses, hotels or restaurants. Their focus is solely on brewing beer. Sharp's also run a joint venture with Paul Ainsworth – the Mariners – in Rock.

On 2 February 2011 the brewery was bought by Molson Coors for £20 million.[1]

Beers

Sharp's produce regular cask ales, seasonal ales, and pasteurised bottled beers.

Doom Bar bitter

Doom Bar bitter (4.0 abv), the brewery's flagship ale, accounts for nearly 90% of sales. Over 24000000 imppt of Doom Bar was produced in 2010.[2] It was the highest selling cask ale in the UK in 2019.[3] The beer is named after the dangerous Doom Bar sandbank at the mouth of the Camel Estuary in north Cornwall.[4] Cask Doom Bar is brewed at Rock, but bottled Doom Bar has been produced, 267 mi away, in Burton upon Trent, Staffordshire, since 2013.[5] This ale can now be found across the UK as well as in Italy, Sweden and Japan.

Doom Bar bitter became the first official beer sponsor of the Oxford and Cambridge Boat Race between 2008 and 2012.[6] Securing the "Doom Bar brand" was cited as the reason that Molson Coors spent £20 million on their takeover of Sharp's Brewery in 2011; Doom Bar is now the largest cask ale brand in Molson Coors' portfolio.[7] Doom Bar was awarded an International Beer Challenge World Top 50 Beer award in 2006, and a bronze award in 2011 and 2012. In 2010 it won a bronze in the Publican Licensees Choice Awards. It received a Taste of the West bronze award in 2013, along with a Brussels Beer Challenge (Pale and Amber Ale: Bitter) bronze and a PMA Publican's Choice award for national cask ale brand.[8][9]

An alcohol-free version, named Doom Bar Zero, was launched in August 2020.

Other ales

Sharp's also produce four seasonal ales every year, although these change every year.

Sea Fury (Previously Sharps Special) (5.0% abv) was named 'Beer of the Festival' at Chelmsford.
Cornish Coaster (3.6% abv) is named after a fishing vessel used by Cornish fishermen in the last century. Coaster is made from an all malt grist, English hops and an open fermentation.
Sharp's Original (4.4% abv) (occasionally known as Sharp's Own) was the first beer brewed commercially at Sharp's Brewery, gyle no. 00001 in July 1994. Original contains the highest percentage of roasted malted barley of all Sharp's beers and as a result is their darkest brew. The use of special malts gives Own a rich brown colour. Simpson's crystal and roasted malts are used to give caramel and roast notes to the beer.
Atlantic IPA (4.5% abv) a dry beer available in mini-kegs and polyboxes, from which a percentage of every sale goes to the RNLI

Chalky's

Sharp's collaborated with Rick Stein to create two beers after challenges set by Stein.

Chalky's Bark (4.5% abv) is triple fermented with ginger and continental hops, although this is no longer produced.
Chalky's Bite (6.8% abv) is created with three hop varieties and wild Cornish fennel.[10]

Wolf Rock

Wolf Rock (4.8% abv) is a fusion of red ale and IPA styles and combines Noble and New World hops with special malt to deliver its distinctive flavour and red hue.

Awards

Brussels Beer Challenge Silver 2014
International Beer Challenge (Tasting) Silver 2016
International Beer Challenge Silver 2016[11]

Awards

Brussels Beer Challenge Silver 2014
International Beer Challenge (Tasting) Silver 2016
International Beer Challenge Silver 2016[11]

Sharp's Brewery

History

Beers

Doom Bar bitter

Other ales

Chalky's

Wolf Rock

Awards

Awards

Cornish Pilsner

Awards

Cider

External links

References