Service Industries Limited, doing business as Servis, is a Pakistani shoes and tire manufacturer which is based in Lahore, Pakistan.[2][3]
Service factories are located in the Pakistani cities of Gujrat, Muridke, Nooriabad, Raiwind, Negombo, Sri Lanka.[3] The company had humble beginnings in 1941. Servis Shoes is a shoe manufacturing company and Servis Tyres is a tire manufacturing company working under the Servis Industries Limited.[4]
History
Service Industries Limited (SIL) was founded in 1941 by a group of college friends, namely Chaudhry Nazar Mohammad, Chaudhry Muhammad Hussain, and Chaudhry Mohammad Saeed.[5] It initially produced handbags and sports goods.[6] During World War II, Service supplied boots to the British Indian Army.[6] In 1953, the company established Halal Tanneries, and in 1954, it opened a shoe manufacturing plant in Gulberg industrial area of Lahore.[6]
In 1959, Service relocated its operations to Gujrat, where it opened Pakistan's first organized shoe factory.[6]
From the 1960s to the 1980s, Service diversified its product portfolio to include textiles, motorcycle tires, and gas masks.[6] In 1965, the company formed a retail subsidiary called Service Sales Company (SSC), which opened stores near those of its competitor, Bata Pakistan.[6] By 2007, SSC had surpassed Bata in sales, and by 2010, SIL had become a major shoe exporter and had over 450 retail outlets in Pakistan.[6]
In 2011, Service's ownership was passed to the founders' descendants, with Omar Saeed, a third-generation family member, becoming the CEO.[6] Under Saeed's leadership, SIL introduced changes in its retail operations, such as adopting a new store format under the Shoe Planet brand, which contributed to business growth.[6] During this period, SSC also made changes in its managerial practices and product offerings.[6]
Subsidiaries
- Service Retail[7]
- Servis Tyres
- Service Industries Capital
- SIL Gulf FZE
- Dongguan Service Global
- Service Global Footwear (79.43%)
- Service Long March Tyres (32.09%)
Footwear brands
See also
- Servis Industries cricket team
External links
References
- Service Industries Limited Annual Report 2024 retrieved 27 April 2025^
- Nasir Jamal. Responding to the call for diversification DAWN.COM, 11 April 2016^
- Servis: the iconic shoe company doubles down on its tyre manufacturing business Profit by Pakistan Today, 17 January 2021^
- Servis Group incorporating wholly-owned subsidiary company Business Recorder (newspaper), Published 17 October 2015, Retrieved 8 May 2019^
- Dilawar Hussain. Putting the best foot forward DAWN.COM, 7 April 2014^
- Kamran A. Chatha. Service Tyre and Tube Division: Strategic Capabilities for Business Growth Asian Journal of Management Cases, 4 March 2019^
- Competition in shoe market is heating up, Business Recorder, Published 31 March 2017, Retrieved 8 May 2019^