Serveta was a Spanish scooter manufacturer in production between 1954 and 1989.
History
In 1952 a group of Basque businessmen trading as Lambretta Locomociones SA obtained a licence to build Lambretta scooters in Spain. Production began two years later at a purpose-built factory in Eibar. Sales were good and around 1964 the company began to use the name Serveta SA for its own commercial activities.[1]
In 1982 the company changed its name to Lambretta SAL following a change of ownership. A downfall in the company's fortunes saw a further change of ownership in 1985 and production transferred to a shared factory in Amurrio. By the late 1980s sales had fallen even further and scooters were only being built on a made to order batch basis. Production finally ceased in 1989.[1]
Markets
Servetas were initially only produced for the Spanish domestic market. However, by 1970 Spanish built machines were being sold in the UK by Lambretta Concessionaires alongside their Innocenti equivalents.[1]
By the end of the decade Serveta scooters were being sold in the United States[2] and the UK under their own name.
External links
- Spanish frame info—a guide to decoding frame and engine numbers on the Serveta
References
- Perry Lewis. Spanish Lambretta 1999, retrieved 2012-09-08^
- Paul Sachelari. Den Of The Lambretta, Lambretta Serveta 2007–2009^