Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.[2]
History
Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To create the brand, the couple borrowed ₱800,000 (around US$18,000) from their parents.[3][4] The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide.[5][6]
Partnerships
Serenitea partnered with Filipino social enterprise Sip in 2017 to sell metal straws in selected branches within Metro Manila.[7]
In 2023, Serenitea partnered with Pan de Manila to distribute Christmas-themed drinks based on the latter's ube halaya and yema spreads.[8]
References
- Jocelyn Valle. Peter and Juliet Chen: Blending business and marriage Daily Tribune, Concept and Information Group, Inc., November 15, 2023, retrieved April 21, 2024^
- Joey Concepcion. Ernst & Young’s entrepreneurs of the year The Philippine Star, Philstar Global Corporation, November 11, 2013, retrieved September 14, 2024^
- Alexa Villano. A cup of Serenitea The Philippine Star, Philstar Global Corporation, November 15, 2010, retrieved April 21, 2024^
- Divya Gopalan, Lukas Messmer. Entrepreneur Juliet Herrera-Chen's Path to Serenitea The Wall Street Journal, Dow Jones & Company, August 5, 2015, retrieved June 16, 2016^
- Gaddi. Twenty-something ‘Serenitea’ founder brews business success GMA Integrated News, January 21, 2013, retrieved April 21, 2024^
- About Us Serenitea, retrieved April 21, 2024^
- Lucia Edna P. de Guzman. Steel straw company that started on Ateneo Trade has a social mission BusinessWorld, BusinessWorld Publishing Corporation, October 17, 2017, retrieved April 21, 2024^
- Christmas 2023: Serenitea partners with Pan de Manila for holiday drinks ABS-CBN News, ABS-CBN Corporation, December 4, 2023, retrieved September 14, 2024^