Sensaura Ltd., a division of Creative Technology, was a company that provided 3D audio effect technology for the interactive entertainment industry. Sensaura technology was shipped on more than 24 million game consoles and 150 million PCs (on soundcards, motherboards and external USB audio devices). Formed in 1991, Sensaura developed a range of technologies for incorporating 3D audio into PC's and consoles.
History
Following its origin as a research project at Thorn EMI's Central Research Laboratories ("CRL", based in Hayes, United Kingdom) in 1991, Sensaura become a supplier of 3D audio technology. By 1998, Sensaura had licensed its technology to the audio chip manufacturers (ESS Technology, Crystal Semiconductor/Cirrus Logic and Yamaha), who at that time supplied 70% of the PC audio market. Subsequent licensees included NVIDIA, Analog Devices, VIA Technologies (expired, replaced by QSound