Sellaband was a music website that allowed artists to raise the money from their fans and the SellaBand community in order to record a professional album. Sellaband used the mechanisms of crowdfunding and was to be seen as a Direct-to-Fan/fan-funded music platform utilising a Threshold Pledge System / Provision Point Mechanism. It was set up by Johan Vosmeijer (ex Sony/BMG), Pim Betist (ex Shell), and Dagmar Heijmans (ex Sony/BMG) in August 2006. Its offices used to be located in Amsterdam, Netherlands, but it was originally incorporated in Bocholt, Germany.
On April 8, 2008, Sellaband raised EU€3.5 million[1] (US$5 million)[2] in their Series A round led by Prime Technology Ventures.[3]
In early 2009, Pim Betist left Sellaband to set up Africa Unsigned,[4]