Seedlip is a British company that makes plant-based liquor substitutes for use in non-alcoholic mixed drinks.
Seedlip describes its products as "the world's first distilled non-alcoholic spirits".[1] They are sold in four varieties: "Garden 108" (peas and garden herbs), "Spice 94" (spices, citrus peels and barks), "Grove 42" (citrus and spices), and the newest "Notas de Agave" (prickly pear, lime and agave).[2] According to their labels, Seedlip products consist of water, "natural botanical distillates and extracts (15%)", the preservative potassium sorbate, and citric acid.[3] On their own, their taste has been described as "a sort of pleasantly pungent savoury-herby-medicinal water".[4] Claire Lower of Lifehacker was critical of the product, writing that it added little to mocktails and that its usefulness depended heavily on the mixologist's skills and on the other ingredients.[5]
Seedlip is one of the best-known[6] but also most expensive[7] brands in what is, as of 2020, the rapidly growing field of liquor substitutes.[7] Founded in 2014 by Ben Branson, a former luxury brand designer,[7] the company has been majority-owned by the multinational alcohol company Diageo since 2019.[8] The name derives from the seedlep or seedlip, a basket for carrying seeds while sowing.
In December 2020, British company Lockdown Liquor & Co announced its collaboration with Seedlip in making Grove Picante, Lockdown Liquor's first non-alcoholic spirit. Grove Picante is an inspired creation from Lockdown Liquor's Picante spirit and Seedlip's Grove 42 non-alcoholic spirit. The product had launched in the UK via Lockdown Liquor's website.
Products
- Garden 108 (peas and garden herbs)
- Grove 42 (citrus and spices)
- Notas de Agave (prickly pear, lime and agave)
- Spice 94 (spices, citrus peels and barks)
- Grove Picante [a collaborative creation sold by Lockdown Liquors & Co]
External links
References
- Molly Fleming. Seedlip on its mission to prove no-alcohol 'shouldn't be second best' Marketing Week, 2020-02-05, retrieved 2020-11-02^
- Anastasia Prikhodko. Seedlip success: The non-alcoholic spirits selling out in the UK The CEO Magazine, 24 January 2020, retrieved 2020-11-02^
- Seedlip Garden 108 Seedlip, retrieved 2020-11-02^
- Rebecca Nicholson. 'Non-drinkers deserve a great adult cocktail': how alcohol-free spirits became a stealth hit The Guardian, 10 September 2017, retrieved 2020-11-02^
- Claire Lower. Sober People Deserve Better Than Seedlip Lifehacker, 19 February 2020, retrieved 2020-11-02^
- Rebecca Cope. Cheers! These are the best alcohol-free brands for Stoptober Tatler, 1 October 2020, retrieved 2020-11-02^
- Daniel Woolfson. Polarising, pricey and non-alcoholic: why Seedlip is booze's biggest success story The Grocer, 21 November 2019, retrieved 2020-11-02^
- Rob Davies. Diageo buys majority stake in non-alcoholic spirit Seedlip The Guardian, 7 August 2019, retrieved 2020-11-02^