Seagram's Seven Crown, also called Seagram's Seven, or simply Seven Crown, is an American blended whiskey produced by Diageo under the Seagram's name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000. However, Seven Crown was acquired specifically by Diageo.
Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon-lime soda.[1] The cocktail made by mixing Seagram's Seven with 7 Up (a brand of lemon-lime soda) is known as a "Seven and Seven". It's also often used as an ingredient in Manhattans. Seagram's Seven has an alcohol by volume content of 40% (80 U.S. proof).