Schwanhäußer Industrie Holding GmbH & Co. KG, commonly known as Schwan-Stabilo, is a German corporate group based in Heroldsberg.[4] Established in 1855, the company is made up of two private manufacturing companies, "Schwan Cosmetics International GmbH" (maker of cosmetics) and "Stabilo International GmbH" (maker of stationery products).[5]
Schwan-Stabilo has three divisions for its business operations, they are "Writing instruments" (Stabilo), "Cosmetics" (Schwan Cosmetics), and the most recent, "Outdoor", with four subsidiaries makers of outdoor recreation equipment acquired in the 2010s, they are: Deuter Sport GmbH (backpacks), Ortovox (mountaineering), Maier Sports (skiing), and former Maier's brand Gonso (cycling).[6]
History
The company was founded as "Grossberger & Kurz Bleistiftfabrik" by Geoff Grossberger and Hermann Kurz in