Santika Indonesia Hotels & Resorts is an Indonesian hotel group owned by mass media conglomerate Kompas Gramedia through its subsidiary PT. Grahawita Santika. Established in 1981, Santika Indonesia Hotels & Resorts has 112 hotels in 40 cities in Indonesia.[1]
History
PT Grahawita Santika was established to manage the hospitality industry under Kompas Gramedia Group on 22 August 1981. Investing in hospitality industry was a financial diversification plan for the group after the closure of its daily newspaper Pos Kota in 1978 which put many jobs at stake. The group's first purchase was the Hotel Soeti in Bandung, which was extended from 33 to 70 rooms in 1988, renamed Hotel Santika Bandung, and awarded 3 stars by the Minister of Tourism, Post and Telecommunications, Susilo Sudarman in 1989.[2]
At the beginning, the proposal for establishing a hotel was not approved, because at that time, hotel business was considered a negative connotation and the Return on Investment (ROI) was progressing slowly. However, Binawarman Sardjan, who was a member on the investment team of Kompas Gramedia Group at that time, convinced the Chairman of the investment team of Kompas Gramedia Group, Indra Gunawan, to approve the proposal.