Company history
AppLogic (formerly Sandvine) was formed in August, 2001 in Waterloo, Ontario by a team of approximately 30 people from PixStream, a company that had recently closed after being acquired by Cisco. An initial round of VC funding launched the company with $20 million CAD. A subsequent round of financing of $19 million (CAD) was completed in May 2005.[5] In March 2006 Sandvine completed an initial public offering on the London AIM exchange under the ticker 'SAND'. In October 2006 Sandvine completed an initial public offering on the Toronto Stock Exchange under the ticker 'SVC'.[6]
Initial product sales focused on congestion management and fair usage as service providers struggled with the rapid growth in broadband traffic. As fiber rollouts and 4G networks became more prevalent, the company's application optimization and monetization use cases were adopted by many customers. This allowed service providers to deliver usage and application-based plans, zero-rate applications, reduce fraud, and introduce security and parental controls as a way to generate new revenues.
In June 2007 Sandvine acquired CableMatrix Technologies for its PacketCable Multimedia (PCMM)-based PCRF that enable broadband operators to increase subscriber satisfaction while delivering media-rich IP applications and services such as SIP telephony, video streaming, on-line gaming, and videoconferencing.[7]
In July 2017 Sandvine shareholders accepted a $562 million (CAD) takeover bid from PNI Acquireco Corp., an affiliate of Francisco Partners and Procera Networks. The acquisition was completed in September 2017 when Sandvine shares ceased to be listed in the Toronto Stock Exchange.[8]
The acquisition was completed despite concerns raised by Ronald Deibert, the director of the Citizen Lab at the Munk School of Global Affairs at the University of Toronto who argued that the takeover required “closer scrutiny” by the federal government, largely in light of some of the activities done by two of Francisco's portfolio companies.[9] Most notably Procera Networks was part of a controversy where its technology is alleged to have been used to spy on Turkish citizens.[10]
In March 2025, Sandvine became AppLogic Networks following new CEO and Board of Director appointments.[11] The rebrand came after the company was removed from the Department of Commerce's Entity List in October 2024.[12][13] Their addition to the Entity List was due to the usage of their technologies in non-Democratic nations to conduct mass web-monitoring and censorship, including Egypt.[14] In an open letter, AppLogic's rebrand was critiqued by several human rights organizations and news outlets following AppLogic's announced corporate reforms after the lack of transparency leaving Egypt and failing to remedy past abuses linked to their technologies, which AppLogic responded to eight days later.[15][16]
