Sandro Paris

Sandro Andy S.A.S, commonly known as Sandro Paris, is a French luxury ready-to-wear brand founded in 1984 by Évelyne Chetrite in Paris.

History

Sandro was founded in 1984 by Évelyne Chetrite with the help of her husband as a premium contemporary brand positioned between luxury designer brands and mass market brands.[3][4] Évelyne Chetrite has described the philosophy of the brand as "casual but always chic" and "sophisticated but cool."[4]

It began as a womenswear brand before Ilan Chetrite, the son of founder Évelyne Chetrite, joined the company and launched Sandro Homme in 2008.[5]

Sandro Homme's design was described by Wmagazine as "masculine but not at all macho" and "timeless but with a bit of edge."[5]

Sandro's business model was exclusively wholesale until 2007 when it began opening stand-alone retail stores in Europe.[6] The first Sandro boutique in the U.S. opened in 2011 in New York City.[7] In 2023, Sandro has over 50 outlets in the United States.[8]

Isabelle Allouch, a former Balenciaga executive before joining SMCP Group, was named CEO in 2019.[9]

In 2021, Sandro launched its second-hand offer in France and later in other European countries like Germany, the Netherlands and Spain.[8]

In December 2023, Sandro expanded its presence in the American market with the opening of a new store at the Westfield Topanga Shopping Center in Los Angeles.[8][10]

External links