Sam Goi Seng Hui (born 26 April 1949) is a Singaporean businessman who is also known as Singapore's "Popiah King". He is the chairman of Tee Yih Jia, a food manufacturing company, well known for selling spring roll pastry, or locally known as "popiah" (薄饼) skins,[1][2]
In 2008, he was the largest single shareholder in Super Coffeemix.[3] In 2014, he won the 2013 Businessman of the Year award at the Singapore Business Awards which were organised by local financial newspaper, The Business Times, and DHL Express.[4]
Goi has four children. His youngest son, Ben Goi, was chief operating officer of Tee Yih Jia until his death in 2019 from a stroke.[5]
External links
References
- National Library Board, Singapore. Goi Seng Hui Eresources.nlb.gov.sg, retrieved December 7, 2014^
- Jacqueline Woo. Popiah King turns emotional at Singapore Business Awards ST Jobs, STJobs, retrieved 8 June 2015^
- Newspaper Article - This local 'king' is going places Eresources.nlb.gov.sg, retrieved December 7, 2014^
- migration. "Popiah King" Sam Goi wins 2013 Businessman of the Year award The Straits Times, 2014-04-03, retrieved 2021-08-12^
- 'Goodbye hubby, let's meet in heaven': Wife of Popiah King's son Ben Goi The Straits Times, 2019-02-07, retrieved 2025-05-08^