Sale (chain store)

Sale is a grocery shop chain in Finland, owned by the S Group. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains.[1] Initially, the chain was called S-ale.[2] Before that, Sales replaced the former small S-stores that were not part of any chain.[3] As of 2024, the chain has 300 stores in Finland.[4]

Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.[4] The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In the Helsinki metropolitan area, the S Group uses the brand Alepa for similar stores.

References

  1. Sale-myymäläketju 20-vuotias. SSO:ssa Suomen ensimmäinen Sale Suur-Seudun Osuuskauppa, retrieved February 8, 2020^
  2. Alejen aika Kotimaisten kielten keskus, 2001, retrieved February 8, 2020^
  3. Rossi, Leena. Sata vuotta yhteistä matkaa. TOK 1901–2001 TOK-yhtymä, 2001^
  4. Sale-myymälät S Kaupat, retrieved May 25, 2024^