Saie (pronounced: say)[1] is an American cosmetics brand known for its line of clean makeup. It is based in New York City.
History
Saie was founded by Laney Crowell, a beauty blogger who had formerly worked in digital communications at Estée Lauder and StyleCaster.[2] The brand was launched in November 2019, with a mascara, brow gel, lip balm, and lavender eyelash curler,[2] introducing beauty products free of toxic ingredients, with eco-friendly packaging.[1][3]
Initial investors included Unilever Ventures, Toms Shoes founder