SM True is a Thai management company formed through a joint venture of SM Entertainment and True. The company operates all concerts, promotions, and music and product distribution of SM artists in Thailand and serves as SM's first overseas joint venture.
History
On August 16, 2011, SM Entertainment and True held an event in Bangkok, Thailand, and announced the establishment of SM's first overseas joint venture, SM True.[2] The then-chief executive officer (CEO) of SM, Kim Young-min, became the CEO of SM True, along with Kangta attending the signing ceremony and press conference as the company's registered director.[3] The signing ceremony was held in two parts at Siam Kempinski Hotel and Parc Paragon inside Siam Paragon.[4]