SK Planet Co., Ltd. (Hangul: SK 플래닛 or 에스케이 플래닛), a subsidiary of SK Telecom, was established in 2011. It is an internet platform development company, with operations in eight countries. SK Planet was spun off from SK Telecom to focus on online services and has since evolved to concentrate on three core business areas: e-Commerce, Online-to-Offline services, and digital marketing.
Products and Business Services
Since its inception, SK Planet has owned, operated, and developed a variety of digital products and services, including those related to business, entertainment, financial technology, social media platforms, mobile messaging, location-based services, mobile commerce, and marketing.
E-Commerce
SK Planet owns and operates 11st.co.kr – an e-Commerce shopping website in South Korea. Here, online buyers can purchase goods and services from sellers through its online marketplace platform. As of 2016, 11st.co.kr became South Korea's highest number of monthly unique visitors among mobile shopping apps in Korea. SK Planet then expanded 11st.co.kr into new international markets, with its first global venture being N11.com in Turkey in 2013. Subsequent expansions included Elevenia in Indonesia in 2014, 11street Malaysia in 2015, and 11street Thailand in 2017.
Online-to-Offline Services
OK Cashbag is South Korea's most widely used integrated loyalty program, allowing customers to earn points across various retailers and redeem those points for goods, services, and discounts at over 60,000 merchants. It boasts 38 million subscribers on its marketing platform.
Syrup is a singular brand of multiple consumer mobile apps in South Korea specializing in online-to-offline services, including: