Russian Standard (Ру́сский Станда́рт) is a major Russian company producing the vodka brand of the same name. The brand was founded by Roustam Tariko in 1998.
History
The brand was introduced as the "Russian Standard" vodka in 1998 by the Russian Standard company of Roustam Tariko.
Two years after a successful Russian market launch, international expansion was started. This was accompanied by the launch of Russian Standard Platinum product in 2001 and the luxury brand Imperia in 2004.[1] The original product was re-christened Original.
In 2006, a new distillery with four million cases/yr capacity was opened in Saint Petersburg.[2]
In response to the 2022 Russian invasion of Ukraine, the company was hit by several retail boycotts on Russian-branded vodka. Some legislations also adopted boycott policies. On 26 February 2022, Ohio governor Mike DeWine