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Rotiboy

Rotiboy is a Malaysian bakery chain based in Rawang, Selangor owned by Rotiboy Bakeshoppe Sdn Bhd.[2] It is known for their signature coffee-flavoured crusted buns modified after the Mexican concha.[3]

The company has more than 100 outlets in Malaysia, Indonesia, Thailand, South Korea, Saudi Arabia and the United Arab Emirates, as well planning to enter the Chinese market.[4]

History

The company was founded in April 1998 in Bukit Mertajam, Penang,[5][6] with the name generated by accident when the founder's brother called his nephew, "naughty-boy" which sounds like "Rotiboy".[5] In 2002, the company migrated to Wisma Central, Jalan Ampang, Kuala Lumpur. Rotiboy successfully expanded in Klang Valley,[5] and in 2022, Rotiboy opened up its first franchise in East Malaysia in Kuching,[7] Sarawak, followed by other cities in the region such as Sibu, Bintulu and Miri.[8][9]

International expansion

In May 2004, Rotiboy International Pte Ltd was established in Singapore. Between 2004 and 2007, Rotiboy has expanded its operations to Singapore, Indonesia, Thailand and South Korea.[5] In 2012, Rotiboy opens its stores in United Arab Emirates and Saudi Arabia.[5]

In May 2025, Rotiboy opens its first store in Brunei.

See also

External links

References

  1. Hiro Tan: Executive Profile & Biography Bloomberg L.P., retrieved 16 October 2015^
  2. Contact Us Rotiboy, retrieved 9 January 2025^
  3. Hiro Tan. Busy Finding Modal: Owner Rotiboy Terpaksa Jual Kereta BFM 89.9, retrieved 18 August 2025^
  4. Rotiboy to start production facility in China this year Bernama, KiniBiz, 13 June 2013, retrieved 16 October 2015^
  5. Company Profile Malaysian Chamber of Commerce & Industry in Taipei, 10 April 2013, retrieved 16 October 2015^
  6. Mek Zhin. Boy, it's been a ride The Star, 2 November 2015, retrieved 1 April 2016^
  7. News Desk. Rotiboy is in Kuching! New Sarawak Tribune, 2022-04-14, retrieved 2022-12-19^
  8. Setelah Kuching, Cawangan Kedua dan Ketiga Rotiboy Kini Sudah Dibuka di Sibu dan Miri! (After Kuching, second and third Rotiboy outlet now opened in Sibu and Miri!) 2022-04-28, retrieved 2022-12-19^
  9. Rotiboy Malaysia Official on Instagram: "📣📣 Hari yang dinantikan… Secara rasminya pembukaan outlet baru kami pada 10 November di Spring Bintulu .. 🥳🥳 Jom serbu bersama-sama !!! ⏰Operation Hours : 10.00AM - 10.00PM @thespringbtu #rotiboy #rotiboymalaysia #newopening #sepenuhhati #Sarawak #Bintulu #springbintulu" (Rotiboy officially opened in Bintulu) Instagram, retrieved 2022-12-19^