Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture.[1]
The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997.[2]
History
Ronuk Limited was founded by Horace Fowler as a polish manufacturing company in Portslade, Brighton in 1896. In 1956, the company launched into the DIY market with Ronseal – Floor and Wood Seal. In 1960, Ronuk was purchased by Izal, itself owned by the Newton Chambers Group in Sheffield.[3]