Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.[1][2][3]
Variants
Romanov comes in four flavours:[1]
Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.[4][5]
- Premium
- Orange
- Lemon
- Apple
Sales
Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,[6] which increased to 89% in 2010.[4] From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.[7]
Gallery
References
- Top 10 Vodka Brands in India Business Maps of India, 15 January 2014, retrieved 2 May 2015^
- Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. WorldGate, 1 November 2014, retrieved 2 May 2015^
- International taste and Quality Institute^
- Seema Sindhu. United Spirits enters non-alcoholic drinks category with Romanov Business Standard India, Business Standard, 21 February 2010, retrieved 2 May 2015^
- United spirits plans energy drinks under Romanov red brand Daily News and Analysis, 13 May 2009, retrieved 2 May 2015^
- Now it's turn of the diet Vodka Times of India, 7 June 2007, retrieved 2 May 2015^
- Deepti Govind. Magic Moments dominance gives Smirnoff, others a hangover mint, 23 October 2018, retrieved 1 September 2023^