Rodizio Grill is a Brazilian steakhouse restaurant, or churrascaria, that was established in the United States. It was founded in 1995, the first to be established in the United States,[3] by founder and president Ivan Utrera, a native Brazilian born in São Paulo.[4] As of June 2020, there are 22 locations in the United States.
Concept
Rodizio Grill's business model follows a traditional Brazilian churrascaria concept, with a central salad bar serving pre-made and house-made salads and a hot bar with traditional Latin American offerings like rice and beans. The main feature of any churrascaria is the service of protein options, which are presented on 3 ft long skewers in a continuous rotation, and which are carved at tableside by servers per guest preference.[5]
Rodizio Grill periodically introduces promotional menu alterations, such as their Wild Game Fest[6]